Philip Kantor, principal, has over 30 years of broad marketing experience, with more than 20 years within the healthcare industry. He has grown many diverse brands in a range of therapeutic areas with such leading companies as Novartis, Roche, Bayer, GlaxoSmithKline and Pfizer. He also has led multiple switches in numerous categories, providing an uncommon level of experience and perspective. Prior to marketing, Phil did actuarial and interest rate modeling for the then-largest manager of corporate pension funds, Equitable Life, providing him an important analytical and financial foundation. Phil has his B.A. in Math and Economics from Oberlin College and earned his M.B.A. in Marketing from the Columbia University Graduate School of Business.
Category Experience Includes:
Kantor Strategic Marketing is dedicated to bringing a combination of powerful strategic thinking, insightful analysis and practical, real-world experience to help both manufacturers and agencies solve their critical marketing and new product issues.
Areas of expertise include:
KSM can help you with a range of projects:
For a manufacturer it can be evaluating or preparing a product to switch, optimizing a brand’s positioning through the determination of key consumer insights, uncovering new claim areas for existing products to grow or assessing the potential of a new product or acquisition.
For an agency it could involve preparing an analysis of a new category for an upcoming pitch, providing insights into a therapeutic area, or evaluating strategies or tactics prior to client presentation.
Whatever the assignment, KSM can provide you with the skills, perspective and plan to maximize results. I can work with your internal teams and/or bring in skilled partners to execute research, get retailer perspectives or develop creative ideas. Each approach will be customized to meet your needs and your budget.